ISBM Update - July 2019
Key Highlights This Month:
ISBM Implementation Staff Update
County Co-lead Role: DHS is working with MACSSA on options for filling this role.
County Stakeholder Engagement Roles: In addition to Tina Klaphake, DHS is seeking 1-2 more stakeholder engagement leads to be resourced through county reimbursement agreements.
Program Simplification County Program Simplification & Alignment Core Team Seat: One county member seat on the PSA Core Team remains open.
5x5 Design Branding Project
The final deliverable from firm 5x5 Design has been completed, concluding our work with them on this project. The deliverable is a 10-page verbal brand guideline, including key messages, brand essence statement, and proof points, all of which were developed after a series of stakeholder meetings, and then tested. The core team moving this work forward (DHS staff and myself) will continue to meet, in order to plan for applying this messaging across existing materials, and for how to incorporate it into future initiatives and opportunities.
Persona/Service Blueprinting Project Progress
The User Experience Design researchers have continued work, under Jane Davison, to build a suite of personas. The team has interviewed subject matter experts, beginning in the CCOA & CSA business areas, and has finalized scripts, templates and plans for interviews with frontline social service workers, people who receive social services designed and developed by DHS, and additional staff and leadership stakeholders (in all DHS areas, MNIT, counties, tribal nations). Personas will ultimately cross programs and demonstrate various complexities, and will contribute to current- and future-state service blueprints, journey maps, and other outputs.
Program Simplification Project Launched
Per previously shared plans, the Program Simplification and Alignment (PSA) Core Team launched its first project on June 24, Collected Program Information Inventory. This project will provide the baseline information necessary to articulate the first-year roadmap of eligibility-based simplification efforts, which are key to service integration. As the first project PSA has launched, it will also serve as a test for the PSA approach, and the team will capture learnings to take forward. The project will run for eight weeks, and is scheduled to conclude on August 16.
Please contact Jeffrey.Hendrix@state.mn.us if you have additional questions or would like to engage in this workgroup.
Requested Actions Needed From MACSSA:
New Trends in This Area:
Issues/Concerns Regarding This Topic:
Contact(s): Reach out to Christina.Klaphake@co.wright.mn.us if you’d like to learn more, refresh yourself or have a project to share around Integrated Services.